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From Humble Beginnings: Lessons in Growth and Perseverance.

Lamborghini, Samsung, LG, and IKEA – these names evoke images of luxury cars, cutting-edge technology, innovative home furnishings, and trusted beauty products. However, their origins tell a different story. These iconic brands began as something far more modest than what we associate them with today. Lamborghini was born from a tractor company, Samsung started as a grocery store, LG emerged as a facial cream manufacturer, and IKEA, surprisingly, originated as a pen retailer. These beginnings remind us that our present situation doesn't determine our future.


The journey of these brands illustrates an essential truth: success is not reserved for those who start at the top. Each company faced challenges and setbacks, yet they persevered, adapting and innovating. This transformation highlights the importance of striving for incremental improvement. As the famous author James Clear states, "You do not rise to the level of your goals. You fall to the level of your systems." Focusing on small, consistent changes can pave the way for significant breakthroughs.


The narrative of these companies also reinforces the idea that all significant accomplishments start with humble beginnings. Ralph Waldo Emerson wisely remarked, "The creation of a thousand forests is in one acorn." This metaphor encourages us to recognize that even the tiniest seed can grow into something monumental with care, dedication, and the right mindset.


At NU Breed, we are grateful for our modest start. Our journey has been one of growth and learning, characterized by an unwavering commitment to fostering environments conducive to success. Like these renowned brands, we believe in the power of perseverance and the potential for transformation. As we strive to improve by 1% each day, we echo Robert Collier's sentiment: "Success is the sum of small efforts, repeated day in and day out."


We are grateful for the first seventeen athletes and parents who trusted us despite no evidence that it was a reasonable choice. Our only promise was, "No one will outwork us." That promise still holds.


Every year, I read the prophetic words of NU Breed friend Amalia Johnson and present at the genesis chapter of NU Breed, "Nu Breed will grow next year. You will double in size." We do not despise our small beginnings.


In conclusion, the stories of Lamborghini, Samsung, LG, and IKEA are potent reminders that our beginnings do not define our destinations. Embracing the challenges of our current situations while nurturing the drive to grow can lead to remarkable outcomes. As we move forward, let us carry the lessons learned from these great brands, inspired by their journeys and motivated by the belief that we can achieve greatness with perseverance and dedication.


Train differently.


We are NU Breed, the rumor of something good.




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